---
title: 'Product Placement'
date: '2006-05-04T07:10:01-04:00'
permalink: /product-placement/
tags:
    - television
---

On another note: last night’s [Alias](http://abc.go.com/primetime/alias/) contained what I have to call the worst moment of product placement in the history of crass commercialism. It went something like this (names have been elided to avoid spoilerage):

> Scene: car interior, en route to crucial surveillance mission.
> 
> Operative 1: So you finally bought the Ford Hybrid.  
> Operative 2: Electric. Good for when you need to be quiet.
> 
> Cut to: zoom on Ford Hybrid logo on back of car.

And I thought that season three’s “Quick! To the Ford F-150!” was bad.

If there’s good news, I guess it’s that it’s a bit harder to effect such product placement on [Lost](http://abc.go.com/primetime/lost/).