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<h1 id="blogtalk-reloaded-1-4">BlogTalk Reloaded 1.4</h1>
<ul class="post-metadata">
<li><time datetime="2006-10-02">02 October 2006</time></li>
<li><a href="/tags/conferences/" class="post-tag">conferences</a></li>
</ul>
<p>Panel 3: Alexandre Passant and Suw Charman</p>
<p>(tags: <a href="http://technorati.com/tag/blogtalkreloaded">blogtalkreloaded</a>)</p>
<p>alexandre passant (philippe laublet and jean-david sta)</p>
<p>“folksonomies, ontologies, and corporate blogging”</p>
<p>idea: use weblogs to store and exchange the rich but unstructured information that has previously been exchanged via email and coffee breaks</p>
<p>corporate blogging and folksonomies — post annotation</p>
<p>visualization — tag clougs and maps</p>
<p>problems with folksonomies:</p>
<p>— too many tags only get used once; not helpful in retrieval of posts</p>
<p>— tag redundancy and ambiguity</p>
<p>— flat organization (need related/suggested tags)</p>
<p>linguistic analysis of tag variations</p>
<p>— elision — reducing compound word to one word</p>
<p>— synonymy</p>
<p>— abbreviation</p>
<p>— morphological variation</p>
<p>— typographic variation</p>
<p>— errors in typing</p>
<p>set up system to help users choose tags</p>
<p>going further with the semantic web</p>
<p>— semantic web: unified description of resources; ontologies, representation of domain using common vocabulary</p>
<p>— wanted to mix folksonomies and ontologies — keep open spirit of folksonomies; use ontology layer as a formal way to represent data; remove data and add meaning to tags — link tags to ontologies</p>
<p>— users create and tag post; tag is linked to ontology; thus post is linked to ontology; later posts whose tags are connected to the same ontology are inferred to be related</p>
<p>— developed semantic search engine: search tags and concepts; display blog posts for searched concept; find related posts</p>
<p>suw charman</p>
<p>“social software in business an adoption strategy”</p>
<p>consulting work — how to get social software actually adopted by users in organizations</p>
<p>two ways to encourage adoption: top-down (thou shalt use it!); bottom-up (grass roots adoption) — but neither by themselves is enough — must encourage experimentation from bottom up while also encouraging support from top down</p>
<p>steps in encouraging bottom-up adoption</p>
<p>— understand your users (who are they? what do they do? how does software really make their lives better?)</p>
<p>— how will you introduce them to the software? (cant just hand them a manual; must lower barrier to entry, make it interesting)</p>
<p>— how will ongoing support work? (chat channel; email — can ask for help without asking for help)</p>
<p>— how can you get initial adopters to become evangelists? and get them to be further trainers?</p>
<p>also need to get management buy-in (top-down adoption)</p>
<ul class="links-nextprev"><li class="links-nextprev-prev">← Previous<br> <a href="/blogtalk-reloaded-13/">BlogTalk Reloaded 1.3</a></li><li class="links-nextprev-next">Next →<br><a href="/blogtalk-reloaded-15/">BlogTalk Reloaded 1.5</a></li>
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