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<h1 id="blogtalk-reloaded-1-3">BlogTalk Reloaded 1.3</h1>
<ul class="post-metadata">
<li><time datetime="2006-10-02">02 October 2006</time></li>
<li><a href="/tags/conferences/" class="post-tag">conferences</a></li>
</ul>
<p>Panel 2: Lee Bryant and Dieter Rappold</p>
<p>(tags: <a href="http://technorati.com/tag/blogtalkreloaded">blogtalkreloaded</a>)</p>
<p>lee bryant, “building a social interface onto corporate systems”</p>
<p>headshift (<a href="http://www.headshift.com">http://www.headshift.com</a>)</p>
<p>moving away from bad desktop tools sold to large organizations</p>
<p>desktop software is becoming less and less important</p>
<p>the network is the computer</p>
<p>social software = new tools …</p>
<p>… in a growing ecosystem of services …</p>
<p>… linked by syndication and aggregation</p>
<p>social software: its made of people!</p>
<p>augmented, not artificial intelligence</p>
<p>its about helping people connect with each other rather than with machines</p>
<p>the wisdom of crowds (giving people tools to define their own networks)</p>
<p>simple rules -&gt; complex results</p>
<p>simple actions rpeated at scale within a social network produce emergent network effects</p>
<p>easy interfaces and a low cognitive footprint reduce barriers to participation</p>
<p>operate locally, aggregate globally</p>
<p>a social interface to corporate systems (diagram from bottom to top)</p>
<p>enterprise systems provide the bedrock of search and storage</p>
<p>single sign-on and personal profile info</p>
<p>api; rss/atom</p>
<p>blogs, wikis, tagging, bookmarks</p>
<p>a simple, personal social interface for consuming information</p>
<p>rather than asking corporations to throw out old systems in favor of new, instead get individuals to use new systems</p>
<p>case study: allen &amp; overy (legal practice)</p>
<p>agreed to pilot new systems of blended social tools for knowledge sharing</p>
<p>group blog, group wiki, group tags, shared bookmarks, group newsfeed and aggregator</p>
<p>objectives of pilot: help people share new and developing knowledge earlier; fill gap between informal and formal knowledge; reduce email dependency; increase awareness of what others are doing</p>
<p>building a better radar using social tools: more peripheral, contextual information flows; less dependency on email and task assignment; better findability, not storage</p>
<p>importance of defining requirements: explore group cultures, tasks needs &amp; goals, information landscapes, interaction styles</p>
<p>thinking about group needs: try to build a system about real concrete needs; importance of real workflow examples for new users</p>
<p>addressing common scenarios: mapping common tasks to particular technologies, for blended solution</p>
<p>ross mayfield: power law of participation</p>
<p>social tools support much wider range of behaviors and participations than cms tools will</p>
<p>how we think about success</p>
<p>success will sometimes be clear and irrefutable, but it will often depend on the perspective of the person doing the measuring (etc.)</p>
<p>expected some resistance (cultural barriers and fears)</p>
<p>but actually, view of senior partners was “let a hundred flowers bloom”</p>
<p>dieter rappold</p>
<p>podcasts and vodcasts or insights into the world of pull media</p>
<p>knallgrau (based in vienna, “a full service new media solution provider”)</p>
<p>work with bmw group — case study</p>
<p>core benefits of pod/vod casting: benefit for brand — no middle man, message gets directly to consumer; benefit for user — get what they want when they want it</p>
<ul class="links-nextprev"><li class="links-nextprev-prev">← Previous<br> <a href="/blogtalk-reloaded-12/">BlogTalk Reloaded 1.2</a></li><li class="links-nextprev-next">Next →<br><a href="/blogtalk-reloaded-14/">BlogTalk Reloaded 1.4</a></li>
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