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<h1 id="blogtalk-reloaded-1-1">BlogTalk Reloaded 1.1</h1>
<ul class="post-metadata">
<li><time datetime="2006-10-02">02 October 2006</time></li>
<li><a href="/tags/conferences/" class="post-tag">conferences</a></li>
</ul>
<p>Im going to attempt to blog as much of the conference as I can. This is the usual caveat about the fact that what follows is my notes from these talks; any flaws in my representations of papers or conversations are mine, and not those of the presenters.</p>
<p>Opening keynote: danah boyd, “The Significance of Social Software”</p>
<p>(tags: <a href="http://technorati.com/tag/blogtalkreloaded">blogtalkreloaded</a>)</p>
<p>what is social software? in 2002, shirky claims term to apply to “all uses of software that support interacting groups, even if the interaction is offline” (Allan)</p>
<p>applications of term focused strictly on new, ignoring previous forms of online interaction (muds, moos, etc.); also ignored corporate groupware uses</p>
<p>shirky: social software as “anything worth spamming”; tom coates: “software that supports, extends…”</p>
<p>examples: blogs, social network sites, media sharing systems, wikis, tagging, mashups, etc</p>
<p>people got annoyed: ignored history and important older forms</p>
<p>danah restricting her use of term to post-tech bust uses (“web 2.0”)</p>
<p>three changes created by social software: design, spread of participation, social behavior</p>
<p>argues friendster killed the previous uses of terms like “beta” and “version 2.1” — moved away from engineering model of software releases to a definition of beta that meant “not yet profitable”</p>
<p>traditional design process: slow, bureaucratic, painful; many entrepreneurs and developers said they didnt want to work that way</p>
<p>folks behind myspace decided to do friendster better; hacked together a piece of software based on coldfusion, invited friends, people who got kicked off friendster, etc; no spec, no legal, no marketing — just shipped (in 2 months!)</p>
<p>what happened next? shipped, and then asked “lets see how people use it”; asked users what they wanted; launched feature after feature based on what people want — all hacks, not traditionally developed; no quality assurance team</p>
<p>set of values of social software world:</p>
<p>— hack it up, get it out there</p>
<p>— learn from your users; evolve the system with them</p>
<p>— make your presence known, invite feedback</p>
<p>— monetization? add a few ads here and there</p>
<p>pros and cons to this approach</p>
<p>— horribly unstable code</p>
<p>— but gets outside the lab-driven context of human-computer interaction; focuses instead on human-human interaction</p>
<p>what happens when crowds come is very different from what individuals do; anything that can be fucked with, will</p>
<p>values are built into software</p>
<p>example: flickr — developers introduced themselves to all early users, said hello, asked why they were there and what they wanted; created context of community</p>
<p>such values are often tech-centered, at least at first (see delicious, digg)</p>
<p>where things go wrong (?): orkut (part of google; known as brazilian site?)</p>
<p>originally invite-only, mostly tech folks; quickly went to bloggers, but by that point, bloggers were sick of social network sites, so they paid little attention; some bay area brazilians were invited, they invited more brazilians; some kind of flag-based competition that drove more brazilians to join — google was clueless</p>
<p>later tried to spread to india — has now replicated caste structure — google still clueless</p>
<p>ways that cultures set norms for behavior in spaces</p>
<p>impossibility of speaking in multiple registers at once — example of stokely carmichael</p>
<p>terror in us about myspace; teenagers behaving like teenagers, not attempting to communicate with adults around them, alarms adults</p>
<p>social software shifts internet use from interest-driven (usenet model) to friend/community-driven — but such a system begins to fall apart when the scale gets too large</p>
<p>example: facebook — moving outside the college/university context caused protest and anxiety</p>
<p>how far can things scale?</p>
<p>interestingly, blogs are the only form of social software that has scaled well, in part because each blog is individual, and networks that form among bloggers are separately developed</p>
<p>concluding questions:</p>
<p>— designers — what are costs of chaotic design processes, and how can the processes be used most effectively?</p>
<p>— researchers — what are the implications for peoples daily lives (?)</p>
<p>— busness folks — are there ways to rethink scaling process without killing communities?</p>
<p>tendency to celebrate new and forget old has costs — things social software folks can learn from older forms like MUDs and MOOs</p>
<ul class="links-nextprev"><li class="links-nextprev-prev">← Previous<br> <a href="/ont-to-iah-to-cdg-to-vie/">ONT to IAH to CDG to VIE</a></li><li class="links-nextprev-next">Next →<br><a href="/blogtalk-reloaded-12/">BlogTalk Reloaded 1.2</a></li>
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