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content/blog/2006-10-02-blogtalk-reloaded-13.md

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+---
+title: 'BlogTalk Reloaded 1.3'
+date: '2006-10-02T03:32:01-04:00'
+permalink: /blogtalk-reloaded-13/
+tags:
+    - conferences
+---
+
+Panel 2: Lee Bryant and Dieter Rappold
+
+(tags: [blogtalkreloaded](http://technorati.com/tag/blogtalkreloaded))
+
+lee bryant, “building a social interface onto corporate systems”  
+  
+headshift (<http://www.headshift.com>)
+
+moving away from bad desktop tools sold to large organizations  
+  
+desktop software is becoming less and less important  
+  
+the network is the computer
+
+social software = new tools …  
+  
+… in a growing ecosystem of services …  
+  
+… linked by syndication and aggregation
+
+social software: it’s made of people!  
+  
+augmented, not artificial intelligence  
+  
+it’s about helping people connect with each other rather than with machines  
+  
+the wisdom of crowds (giving people tools to define their own networks)
+
+simple rules -&gt; complex results  
+  
+simple actions rpeated at scale within a social network produce emergent network effects  
+  
+easy interfaces and a low ‘cognitive footprint’ reduce barriers to participation  
+  
+operate locally, aggregate globally
+
+a social interface to corporate systems (diagram from bottom to top)  
+  
+enterprise systems provide the bedrock of search and storage  
+  
+single sign-on and personal profile info  
+  
+api; rss/atom  
+  
+blogs, wikis, tagging, bookmarks  
+  
+a simple, personal social interface for consuming information
+
+rather than asking corporations to throw out old systems in favor of new, instead get individuals to use new systems
+
+case study: allen & overy (legal practice)  
+  
+agreed to pilot new systems of blended social tools for knowledge sharing  
+  
+group blog, group wiki, group tags, shared bookmarks, group newsfeed and aggregator  
+  
+objectives of pilot: help people share new and developing knowledge earlier; fill gap between informal and formal knowledge; reduce email dependency; increase awareness of what others are doing  
+  
+building a better radar using social tools: more peripheral, contextual information flows; less dependency on email and task assignment; better findability, not storage  
+  
+importance of defining requirements: explore group cultures, tasks needs & goals, information landscapes, interaction styles  
+  
+thinking about group needs: try to build a system about real concrete needs; importance of real workflow examples for new users  
+  
+addressing common scenarios: mapping common tasks to particular technologies, for blended solution
+
+ross mayfield: power law of participation  
+  
+social tools support much wider range of behaviors and participations than cms tools will
+
+how we think about success  
+  
+success will sometimes be clear and irrefutable, but it will often depend on the perspective of the person doing the measuring (etc.)
+
+expected some resistance (cultural barriers and fears)  
+  
+but actually, view of senior partners was “let a hundred flowers bloom”
+
+dieter rappold  
+  
+podcasts and vodcasts or insights into the world of pull media  
+  
+knallgrau (based in vienna, “a full service new media solution provider”)
+
+work with bmw group — case study  
+  
+core benefits of pod/vod casting: benefit for brand — no middle man, message gets directly to consumer; benefit for user — get what they want when they want it
+