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+---
+title: 'IR 11.3'
+date: '2010-10-23T05:26:26-04:00'
+permalink: /ir-11-3/
+tags:
+    - conferences
+---
+
+Keynote  
+Nancy Baym, “This Song’s for You”
+
+— changes in music/entertainment industries being produced by internet visible in story of Nancy on her back porch on a Sunday morning requesting a song from an obscure Swedish musician busking in the streets of Malmo  
+— epicenter of Swedish music in Urbana, Illinois website; also west coast US site; tons of Swedish bands with international reputation  
+— decentralization of music 2.0; Spotify & other such services  
+— ways internet has freed music fans: we can get anything, we can discover new stuff, etc.  
+— affordances that empower fans: distance/reach not an issue; new forms of sharing and engagement; enables direct relationships between artists and fans  
+— major music labels trying to shut all this down; but small new labels and companies beginning to recognize that attention is the ultimate goal  
+— on the other hand, bands are facing the problem of trying to be everywhere online at once  
+— The Swedish Model sampler: theswedishmodel.org/music.zip  
+— labrador.se — download all singles as one zip file  
+— complicating notion of “gift economy” — not just about the gift; also producing revenue for bands  
+— also complicating sense of fan exploitation in web 2.0  
+— must rethink terms “fan” and “audience” — what does it mean if some artists aren’t comfortable with those terms?  
+— what constitutes “fairness” in these new modes of distribution? is “fair” the same thing as it was in 1999?  
+— high potential for burnout among fans producing content  
+— entrenched interests still really, really powerful; see three-strikes laws popping up in numerous countries  
+— “I do believe that we’ll ultimately win, because technology is always smarter than the law, but there are still some dark moments ahead.”
+