---
title: 'The New New York Times Book Review'
date: '2004-02-04T11:01:01-05:00'
permalink: /the-new-new-york-times-book-review/
tags:
    - reading
---

Following up on the recent [mini-rant](/index/the_book_may_not_be_dead/) on the decline and fall of the *New York Times Book Review*: [Yankee Pot Roast](http://www.yankeepotroast.org/write/nytbr.html) has uncovered the editorial that didn’t quite make it to print:

> Hey there, true-believers! Welcome to the New *New York Times Book Review*! Or, as we like to call it, *NYTBR eXtreme*! We’re reviewing books to the max!
> 
> That’s right, gone are the days of stodgy book reviews of boring, fancy-pants, highbrow “literature”, enjoyed only by snooty bespectacled professors with suede elbow patches on their corduroy jackets! No sir, not no more! This is *NYTBR Max*!