--- title: 'BlogTalk Reloaded 1.3' date: '2006-10-02T03:32:01-04:00' permalink: /blogtalk-reloaded-13/ tags: - conferences --- Panel 2: Lee Bryant and Dieter Rappold (tags: [blogtalkreloaded](http://technorati.com/tag/blogtalkreloaded)) lee bryant, “building a social interface onto corporate systems” headshift () moving away from bad desktop tools sold to large organizations desktop software is becoming less and less important the network is the computer social software = new tools … … in a growing ecosystem of services … … linked by syndication and aggregation social software: it’s made of people! augmented, not artificial intelligence it’s about helping people connect with each other rather than with machines the wisdom of crowds (giving people tools to define their own networks) simple rules -> complex results simple actions rpeated at scale within a social network produce emergent network effects easy interfaces and a low ‘cognitive footprint’ reduce barriers to participation operate locally, aggregate globally a social interface to corporate systems (diagram from bottom to top) enterprise systems provide the bedrock of search and storage single sign-on and personal profile info api; rss/atom blogs, wikis, tagging, bookmarks a simple, personal social interface for consuming information rather than asking corporations to throw out old systems in favor of new, instead get individuals to use new systems case study: allen & overy (legal practice) agreed to pilot new systems of blended social tools for knowledge sharing group blog, group wiki, group tags, shared bookmarks, group newsfeed and aggregator objectives of pilot: help people share new and developing knowledge earlier; fill gap between informal and formal knowledge; reduce email dependency; increase awareness of what others are doing building a better radar using social tools: more peripheral, contextual information flows; less dependency on email and task assignment; better findability, not storage importance of defining requirements: explore group cultures, tasks needs & goals, information landscapes, interaction styles thinking about group needs: try to build a system about real concrete needs; importance of real workflow examples for new users addressing common scenarios: mapping common tasks to particular technologies, for blended solution ross mayfield: power law of participation social tools support much wider range of behaviors and participations than cms tools will how we think about success success will sometimes be clear and irrefutable, but it will often depend on the perspective of the person doing the measuring (etc.) expected some resistance (cultural barriers and fears) but actually, view of senior partners was “let a hundred flowers bloom” dieter rappold podcasts and vodcasts or insights into the world of pull media knallgrau (based in vienna, “a full service new media solution provider”) work with bmw group — case study core benefits of pod/vod casting: benefit for brand — no middle man, message gets directly to consumer; benefit for user — get what they want when they want it