---
title: 'IR 11.3'
date: '2010-10-23T05:26:26-04:00'
permalink: /ir-11-3/
tags:
    - conferences
---

Keynote  
Nancy Baym, “This Song’s for You”

— changes in music/entertainment industries being produced by internet visible in story of Nancy on her back porch on a Sunday morning requesting a song from an obscure Swedish musician busking in the streets of Malmo  
— epicenter of Swedish music in Urbana, Illinois website; also west coast US site; tons of Swedish bands with international reputation  
— decentralization of music 2.0; Spotify & other such services  
— ways internet has freed music fans: we can get anything, we can discover new stuff, etc.  
— affordances that empower fans: distance/reach not an issue; new forms of sharing and engagement; enables direct relationships between artists and fans  
— major music labels trying to shut all this down; but small new labels and companies beginning to recognize that attention is the ultimate goal  
— on the other hand, bands are facing the problem of trying to be everywhere online at once  
— The Swedish Model sampler: theswedishmodel.org/music.zip  
— labrador.se — download all singles as one zip file  
— complicating notion of “gift economy” — not just about the gift; also producing revenue for bands  
— also complicating sense of fan exploitation in web 2.0  
— must rethink terms “fan” and “audience” — what does it mean if some artists aren’t comfortable with those terms?  
— what constitutes “fairness” in these new modes of distribution? is “fair” the same thing as it was in 1999?  
— high potential for burnout among fans producing content  
— entrenched interests still really, really powerful; see three-strikes laws popping up in numerous countries  
— “I do believe that we’ll ultimately win, because technology is always smarter than the law, but there are still some dark moments ahead.”