---
title: 'What Exactly Is the Deal with Technorati?'
date: '2006-09-09T10:56:02-04:00'
permalink: /what-exactly-is-the-deal-with-technorati/
tags:
    - 'social software'
---

This time last week, something on the order of 72 blogs apparently linked here; today, it’s [58](http://www.technorati.com/search/www.plannedobsolescence.net). (I’ve also dropped from a nice, solid rank of 36,000ish to well into the 45,000 territory.) Does Technorati know something I don’t know? Am I losing my appeal? Or has their database/algorithm/little magic box with hamsters inside gone wonky? Or is the only problem here that I pay any attention to such things?

\[UPDATE, like 30 seconds later: Wait — now it’s 57 blogs, leading to a rank in the 46,000s. Am I gradually disappearing, like in one of those time-travel movies where some paradox has just negated my existence entirely?\]