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On Rereading. Again. 2003-09-04T12:29:04-04:00 /on-rereading-again/
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Ive been intermittently concerned, over the last weeks, with questions of repetition, particularly surrounding the scholarly impetus to reread and rewrite. Now Im replaying those concerns, as I find myself teaching Adorno & Horkheimers “The Culture Industry” and Benjamins “The Work of Art in the Age of Mechanical Reproduction” for what must be the eighty-fifth time.

Theres not much getting around it — the two essays are sufficiently key to almost any culturalist or materialist approach to media theory that they are a necessary starting point for half of my classes. The catch is that media studies majors here, who generally take more than one class from me, get Frankfurt-schooled in multiple fashion. I dont think thats a bad thing — in fact, I exhort my students who have read these essays before to re-read them carefully, with new eyes (figuratively, that is) each time — but there comes a point in my (re-)teaching when I could use a little shot in the arm, a little refresher of my own.

Im planning to re-read, yes. But Im afraid Ive been through the essays so many times that I cant step back from them enough to see them afresh. So heres my call for help, for those of you who work with these essays: whats the most important thing in them that you feel too often gets overlooked? What have I, lo these eighty-four previous sessions, missed?