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---
title: 'Notes from Flow: Academic Publishing for the Digital Age'
date: '2006-10-29T05:34:01-05:00'
permalink: /notes-from-flow-academic-publishing-for-the-digital-age/
tags:
- conferences
- mediacommons
---
Notes from my session at Flow, below the fold. Ill be cross-posting these at [making MediaCommons](http://mediacommons.futureofthebook.org) shortly.
saturday, 28 october
session 3: academic publishing for the digital age
moderator: namsu park
me, chris lucas, avi santo, marnie binfield, matt payne, erin hill, alex juhasz
chris lucas: little bit of precociousness and presumption involved in getting flow off the ground; floated the idea, got warm receptions, invited some writersbut then realized theyd short-circuited the traditional patterns of academic publishing; somewhat presumptuous to decide who they wanted to see published. digital publishing produces reconfiguration of issues of credentialing; sense that group at conference is created of overlapping, preexisting communitiesas we move forward, how can we open up those communities even further?
avi santo: changing our frameworks of who gets to participate in scholarly discourse; some concern about whether these new modes will provide the credentialing required for getting tenure; excited about potentials, but need to think about what, as scholars, we should be bringing to these questions of the digital; many possibilities for the future; need not only to be using different kinds of technologies, but also doing different kinds of writing
me: idealism tempered by the realities of institutional pressures
erin: reality check provided by her experiences of founding mediascaperesponses from senior academics: this is great, we love this project, you should all publish in print. a pat on the head, but not sufficiently serious. also reluctance of people to submit “real” articles, only easy stuff. general discomfort with publishing digitally among our peersfear of putting something out online where its completely mixed in with stuff that lacks “authority”; decisions about how to run electronic journal too often temper the really exciting possibilities that the digital presents with choices that retreat from those possibilities (pdfs, for instance)
alex: has published in paper in the past; had trouble placing her most recent book in print because of the economics of the project, and so decided to try to publish via mediacommons; can be one of those senior scholars who needs to forge the way into the digital publishing future; media praxis projectwants digital publishing to learn from the radical history that has arisen around cinema theory; idealistic: weve fought for these utopian ideals for a long timeperhaps this will be the medium that helps make these ideals come into being; utopian ideas: not interested in neutrality, but rather wants to make strong and bold statements about culture; not afraid of theory; wants non-specialists to participate; wants merging of theory and practice; platform for writing and visual material; wants work to be formally challenging; wants work to be ethical and to understand power relations; wants critical reading practices to become critical production practices; wants to imagine new kinds of communities and new kinds of people
marnie: has been involved with flow from outset; attracted to it not because of particular interest in digital community, but rather community in general; also very interested in speedget work out quickly, get response quickly; big question: how do you know when youre succeeding? can see that were getting good comments and feedback, but much response comes in terms of numbers (hits, etc), which doesnt tell you much in terms of real community; how to grow the community, but still maintain certain kinds of control (spam!); issue of sustainability in these kinds of technological limitationsattention that they want to pay to community has been diverted into technological problems
matt: loves studying new media, but hates the fact that new media keeps changing! loves the utopian promise of new media and its constantly changing landscapehow do you protect the things youre done really well while helping to eliminate problems? wants to develop, while still nurturing the things that are working
question about senior academics perspective of disdain for publishing online?
john hartley: editor of ijcs; distributed by sage, so scholars will find out about it and it makes it into libraries; very traditional if transparent model of peer reviewwhich he makes an argument is still necessary (if its not peer-reviewed, its journalism); on the other hand, there are great experiments like wikipedia that were not making sufficient use of; what can the net do that print cant?
avi: three categories of academic work (research, teaching, service) seem separate but are vastly interconnected; doesnt want to get rid of print, but wants to think about what the technology can addnot in competition with print, in dialogue
me: a somewhat lengthy comment asking what about reimagining peer review?
dana polan: responding to john hartleyon the one hand, flow is great; on the other hand, things could be better; on the one hand, academics need to adapt to new media; on the other hand, new media could be better adapted to academics; on peer review, what if an author could decide whether a submitted article should be peer-reviewed; on the one hand, wikipedia is great; on the other hand, the democratic impulse can often become anti-intellectual, and many academics have found themselves unwelcome on wikipedia
avi: what often doesnt get forwarded on wikipedia is the tracking of changesthe ways that articles evolve should itself be an object of study; what if in addition to being able to decide whether to have an article peer-reviewed, we were able to decide who those peers are?
michele: frustrations in internet studies career requirements including print publicationsmany scholars have wound up publishing their work on their own websites, which has in fact been the primary way people got to know them; how does the early presence online of certain scholars wind up defining the field? are we misreading the ways that young academics actually get known, not through print but through the internet?
alex: given the state of the world and the closing down of the public sphere, the role of intellectuals is supremewe speak truth to power in ways that few others can; for that reason, we do other things with our lives other than getting tenure, and its important for us to continue thinking about the value of that work in our communities and in our worldimportant to think about the kinds of blockages that peer-review and prestige create and the kinds of opening that new modes of publishing might open
jason mittell: has been thinking strategically about these questions as a junior scholar coming up for tenure; the ways you put yourself forward and frame your work in your tenure narrative is extremely importantis including, along with his book, his authorship for flow and his work with public-access TV as equally important to his field; trying to not create separation between “real” scholarship and the stuff you do for “fun”
comment about flow as service, not scholarship; about dispersal of authority, not creation of it
chris lucas: if goal of flow and mediacommons are to bring in other constituencies, we have to ask ourselves why they would want to?
complex question from michele about networked authorship and the tensions between a language that allows others in and the ways that the technology might close others out
alex: this kind of work about how to bring people into new modes of writing has been done in other fields; see cinema studies
avi: doesnt see the issues as being so separatethose of us who have active online presences know that weve all got multiple voices; were all multimodal; it just takes some work to figure out; ultimately likes the discomforts of having to figure out how to blog, how to develop that casual, concise, insightful voice
michele: if the link is the organizing structure of how we envision the digital expanding both community and work, is the blog really the right form?
me: long rambling comment about where the mediacommons project began, and the blog, and my attempt to use the link in a metaphorical sense in my position paper, etc. (but hopefully not as stupid or tedious as that)
tara mcpherson: what is the relationship between transparency and formally challenging work in the digital? if we want to decenter the privilege of print, what about the privilege of text?
avi: yes, of course, what we want to produce via mediacommons goes far beyond text
john hartley: it would help non-US scholars if we could stage scholarshipfor instance, streaming video of interviews or conference presentations
julia lesage: question of how community is created; points to Chucks blogblogs as creating community within film and media studies
chuck tryon: talks about the community that has developed around his blogboth professors and people who are just interested in film
me on blogs and communities and staging scholarshipalso mashup being created of audio of my talk with slides as means of streaming talk to those who couldnt be there
henry jenkins: in fact, the link is not such a remarkable technology in the blog world; the most revolutionary technology is the trackback, allowing for a discovery of how any particular piece of work is being used
me: yes, indeed, though with the caveat that trackback is even more subject to trackback spam than is comments, so work needs to be done, but yes!
chris: on technological limitations
marnie: on technological limitations as produced by institutional limitations!
alex: interest in field formation has produced thought about the ways that the field has decoupled “production” and “studies”need to rethink discplinary boundaries within the field that are understandable but intellectually limiting
louisa stein: a real pedagogical opportunity, too; allowing students to create visual essays
jason mittell: not trying to criticize flow, but: chief complaint is that it is too lodged in the old mode of print journal with volumes and issues; also being bound to institution is a very old model; why does it have to be institutionally bound? why not take the journal out of the institution, get grad students from around the country to work on the journal, and use whatever software you want!
chris lucas: early decision to embed flow in university of texas; set up limitations; more hopeful note, though: this weekend presents real possibility of leverage for discussion of new resources
erin: exact same problem in mediascape at ucla
dana polan: devils advocate question: what digitalization could bring to the very traditional staging of argument in the long scholarly book. long, linear argument of new book required print
me: mackenzie wark & gamer theory, & etc
joshua green: struck by how much the model for flow 2.0 seems to be wikipedia; something about recent articles about wikipedia; has come to conclusion about how wikipedia has revolutionized the peer review processbut we need to look at the nature of the community were creating; any community has hierarchies
dana polan: the citizendium modelmistake
john hartley: yes; if we want it to work, we need to go to wikipedia, not make our own
dana polan: reviews of wikipedia suggest that the articles in the sciences are the best, which isnt surprising given that the sciences already know how to work collaboratively
chris lucas: jeremy butlers screenpedia
jason mittell: the problem with wikipedia isnt the wiki part, but the pedia partencyclopedias are one model of knowledge production, but perhaps not what were after
avi: need to think about labor that goes on behind the scenes
me: gift economy model of labor in scholarship; desire to bring scholars into mediacommons in the design and programming stages, not just in the publishing stages
john hartley: why “mediacommons”?
me: names are fraught things (interrupted here by amused applause!); “mediacommons” was a placeholder title attempting to indicate what might happen if we could create a creative commons for media studies, and it sort of stuck. if you have better name ideasor any other ideasplease come by mediacommons and tell us about them