97 lines
3.3 KiB
Markdown
97 lines
3.3 KiB
Markdown
---
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title: 'BlogTalk Reloaded 1.3'
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date: '2006-10-02T03:32:01-04:00'
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permalink: /blogtalk-reloaded-13/
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tags:
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- conferences
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---
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Panel 2: Lee Bryant and Dieter Rappold
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(tags: [blogtalkreloaded](http://technorati.com/tag/blogtalkreloaded))
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lee bryant, “building a social interface onto corporate systems”
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headshift (<http://www.headshift.com>)
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moving away from bad desktop tools sold to large organizations
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desktop software is becoming less and less important
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the network is the computer
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social software = new tools …
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… in a growing ecosystem of services …
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… linked by syndication and aggregation
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social software: it’s made of people!
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augmented, not artificial intelligence
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it’s about helping people connect with each other rather than with machines
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the wisdom of crowds (giving people tools to define their own networks)
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simple rules -> complex results
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simple actions rpeated at scale within a social network produce emergent network effects
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easy interfaces and a low ‘cognitive footprint’ reduce barriers to participation
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operate locally, aggregate globally
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a social interface to corporate systems (diagram from bottom to top)
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enterprise systems provide the bedrock of search and storage
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single sign-on and personal profile info
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api; rss/atom
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blogs, wikis, tagging, bookmarks
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a simple, personal social interface for consuming information
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rather than asking corporations to throw out old systems in favor of new, instead get individuals to use new systems
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case study: allen & overy (legal practice)
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agreed to pilot new systems of blended social tools for knowledge sharing
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group blog, group wiki, group tags, shared bookmarks, group newsfeed and aggregator
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objectives of pilot: help people share new and developing knowledge earlier; fill gap between informal and formal knowledge; reduce email dependency; increase awareness of what others are doing
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building a better radar using social tools: more peripheral, contextual information flows; less dependency on email and task assignment; better findability, not storage
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importance of defining requirements: explore group cultures, tasks needs & goals, information landscapes, interaction styles
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thinking about group needs: try to build a system about real concrete needs; importance of real workflow examples for new users
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addressing common scenarios: mapping common tasks to particular technologies, for blended solution
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ross mayfield: power law of participation
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social tools support much wider range of behaviors and participations than cms tools will
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how we think about success
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success will sometimes be clear and irrefutable, but it will often depend on the perspective of the person doing the measuring (etc.)
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expected some resistance (cultural barriers and fears)
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but actually, view of senior partners was “let a hundred flowers bloom”
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dieter rappold
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podcasts and vodcasts or insights into the world of pull media
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knallgrau (based in vienna, “a full service new media solution provider”)
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work with bmw group — case study
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core benefits of pod/vod casting: benefit for brand — no middle man, message gets directly to consumer; benefit for user — get what they want when they want it
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