13 lines
884 B
Markdown
13 lines
884 B
Markdown
---
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title: 'World on Fire'
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date: '2004-11-11T10:30:25-05:00'
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permalink: /world-on-fire/
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tags:
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- watching
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---
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I’m a little more than a month behind the zeitgeist, apparently, but I just got a link to Sarah McLachlan’s [World on Fire](http://www.worldonfire.ca) video, and want to point any of you who haven’t seen it yet toward it. McLachlan redirected the $150,000 that would ordinarily have gone toward producing the video to various international charities; the actual video cost $15 to produce (the cost of one blank DV tape).
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This story says, I think, both good and bad things about contemporary media culture: bad, in that spending the $150,000 on a video would have been nothing out of the ordinary for our consumption-oriented culture; but good, in that digital technologies are making it possible for alternate cultural priorities to be brought to our attention.
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